Khotoot Is A Digital Graphic Design Company
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Focus on the Big Picture & Your Website Will Thrive

Despite your well-manicured corporate Facebook page and compelling Twitter background, a big chunk of your traffic -- nearly half -- is still coming from old-fashioned search.

Search has rapidly changed since business dove head-first into the social-media world. Best practices have gotten more sophisticated, more subtle, and, unfortunately, more complicated. SEO isn’t dead, it just evolved.

Fortunately, it’s also improved. SEO isn’t just about hitting your keyword density and mining back-links anymore. It’s about focusing on the big picture, utilizing “holistic SEO,” nailing down everything that makes your content shine and promoting it the best you possibly can. In a way, holistic SEO isn’t even about SEO, it’s about making your site and your content valuable to readers and reaping the benefits of your meaningful contribution.

The whole picture. Holistic SEO is exactly what it sounds like: SEO that focuses on the whole picture.

Everything that contributes to your website has the potential to influence your search-engine rankings. Keyword density, linking, web design, site structure, readability and social-media reach can all help (or hinder) your visibility on the web.

So why focus on every aspect of your site at once? Simple: the web is a crowded place, and users don’t like to dig very hard to find great stuff. According to research, 75 percent of users never scroll past the first page of search results. Even if you manage to make it into the first page of search results, 70 percent of users don’t trust a website with poor design.

Even if those stats don’t jump out at you, they should be enough to encourage you to make your site better. Your competitors are doing the best they can, reaching out to customers, making their site more usable and inviting guest bloggers to increase their reach. Falling behind means missing out on leads and meaningful engagement with customers.

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